If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important points to consider is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you are tight on budget, the first option may be more suitable for you.
Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this guide, we’ll look into its features, its advantages and disadvantages, and its price. All these insights should help you decide if Instapage is ideal for you.
Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.
What is Instapage? How To Add Facebook Pixel To Instapage
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you currently have an online presence, like your own website. You will have the ability to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require you to know how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.
Before we talk about its features, here are some highlights you ought to check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more closely.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage offers.
In this section, we will have a look at each more closely. How To Add Facebook Pixel To Instapage
The layout is among the hardest things to do when creating landing pages.
If you’re new to do this, you will be better off hiring especially if you don’t have any experience. Luckily, Instapage has over 200 templates to choose from, so you won’t have to spend more money and time.
However, the 200 templates are not only made up of templates for the landing page. A number of them are used for other functions, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This helps you save time creating page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing cannot be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll be able to learn how successful your strategy is. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.
Instapage will show you the different versions of the landing page that you have created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the versions has the best performance.
Another fantastic feature is Instapage permits you to integrate Google AdWords. This can allow you to see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
If you have some design skills, Instapage lets you start on a blank canvas. You can even begin with a template and edit it to your liking.
With Instapage, you can place your components anywhere on the page, something that even advanced WordPress page builders don’t have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so you can easily line them up.
Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you could publish it on a Drupal site.
They even let you test your landing pages with a demo domain which they’ve provided. However, it’s not suggested to run campaigns using this. It’s far better to publish it on a domain that you have personally registered.
There are no limits regarding the number of domains and subdomains that connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. How To Add Facebook Pixel To Instapage
The Optimizing plan costs $299 per month, but if you pay annually, you will only be billed an equivalent of $199 per month. This plan’s features have all the basic tools you want to start and optimize your landing page.
If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings compared to when you pay monthly.
The Converting plan, on the other hand, does not have a fixed cost. It is a customized strategy that will vary depending on what you need and what you would like to prioritize.
You’ll need to contact Instapage about this bundle to get a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You will be asked to complete your details to get the trial so that you will be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we will make a rundown on its own highlights and pitfalls.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and easy to use.
You can edit and customize the templates as well. To make your landing page more appealing, you can even add widgets and other tools.
While it gives you three ways to print, it’s still better to publish your landing page on your own domain to keep things simple.
As stated earlier, Instapage also enables you to use analytical tools to help make the best landing page for you that gives the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your price range.
Their offers are a little on the expensive side. If you’re looking for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ How To Add Facebook Pixel To Instapage
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar providers, and even email advertising services.
You can also join your landing page to Zapie, PayPal, or a Shopify store.
What if I don’t wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just make sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new strategy.