If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important points to take into account is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you are tight on budget, the first option may be more acceptable for you.
Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s features, pros and cons and price in this article. All these insights should help you decide if Instapage is ideal for you.
Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? How To Add Contect To Instapage From Word Doc
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you already have an online presence, such as your own site. Through Instapage, you will be able to make landing pages focused on converting leads to sales.
The best thing about it is that it does not require that you learn how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining visitors.
Before we get into its features, here are some highlights you should check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more closely.
What are its features?
The highlighted features from the list above are only a preview of what Instapage has to offer.
In this section, we will have a look at each more closely. How To Add Contect To Instapage From Word Doc
Among the hardest things to do when creating landing pages is the layout.
If you don’t have some experience, you’ll be better off hiring someone who has. Fortunately, Instapage has more than 200 templates to choose from, so you won’t need to invest more time and money.
However, the 200 templates are not only composed of templates to the landing page. Some of them are used for other purposes, such as thank-you templates.
You can use the filter to find what type of template you’re looking for. Instapage gives you the choice to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This helps you save time making page footers, headers, and even your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll be able to know how successful your strategy is. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.
Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the versions has the best performance.
Another fantastic feature is Instapage allows you to incorporate Google AdWords. This can help you see advertising data as you’re working on your landing page.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so you can easily line them up.
Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you could publish it on a Drupal website.
They even allow you to test your landing pages using a demo domain which they’ve provided. However, it’s not suggested to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally registered.
There are no limits regarding the number of domains and subdomains that you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let’s take a look at their differences. How To Add Contect To Instapage From Word Doc
The Optimizing plan costs $299 per month, but if you pay annually, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.
If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to when you pay monthly.
The Converting program, on the other hand, does not have a fixed cost. It is a customized strategy that will be different depending on what you need and what you would like to prioritize.
You will need to contact Instapage about this bundle to get a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You will be asked to fill out your details to access the trial so that you will be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we’ll make a quick rundown on its highlights and drawbacks.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can begin from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.
You can customize and edit the templates as well. To make your landing page more appealing, you can also add widgets and other tools.
While it gives you three ways to print, it is still better to publish your landing page on your domain to keep things easy.
As stated earlier, Instapage also lets you utilize analytical tools to help make the best landing page for you that gives the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your price range.
Their offers are a bit on the expensive side. If you’re looking for something customized, this is the instrument for you. If you’re still unsure, they give a 14-day free trial to help you decide.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ How To Add Contect To Instapage From Word Doc
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar suppliers, and even email marketing services.
It is also possible to join your landing page to Zapie, PayPal, or a Shopify shop.
What if I do not want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the charged difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.