Hootesuite Instapage

instapage-review

If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important points to consider is creating a good landing page. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first option might be more acceptable for you.

Producing your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this article, we’ll look into its features, its advantages and disadvantages, and its price.  All these insights should help you decide if Instapage is right for you.

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Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Hootesuite Instapage

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you already have an online presence, like your own website. You will have the ability to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require you to learn how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining visitors.

Before we talk about its features, here are a few highlights you should check out.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a preview of what Instapage offers.

In this section, we’ll take a look at each more closely. Hootesuite Instapage

Customizable Templates

Your design is among the hardest things to do when creating landing pages.

If you do not have any experience, you will be better off hiring someone who has. Luckily, Instapage has over 200 templates to choose from, so you won’t need to invest more time and money.

However, the 200 templates aren’t only made up of templates to the landing page. A number of them are used for other purposes, such as thank-you templates.

You can use the filter to find what sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.

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Instablocks

Instablocks is another feature that can assist you with building the landing page. It lets you save reusable blocks or assets that you can include.

This allows you save time making page footers, headers, and even your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing cannot be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll have the ability to know how successful your strategy is. These essential tools will allow you to improve your landing page so that it can perform better.

With the A/B evaluations, you can edit it whenever you would like, and Instapage will demonstrate the different versions you have created. Additionally, it will show you which of the models has the best performance.

Another good feature is Instapage allows you to integrate Google AdWords. This will allow you to see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.

Additionally, it displays markers and grids that will assist you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages using that. However, it’s not suggested to run campaigns utilizing this. It’s far better to publish it on a domain that you’ve personally enrolled.

There are no limits regarding the number of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Hootesuite Instapage

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay yearly, you will only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you need to begin and optimize your landing page.

If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed price. It is a customized strategy that will be different based on what you need and what you would like to prioritize.

You will have to to contact Instapage about this bundle to get a quote from the sales team.

Free Trial

If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.

You will be asked to complete your details to access the trial so that you will be automatically billed after 14 days.

Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we finish, we will make a rundown on its own highlights and drawbacks.

Advantages

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you think about if Instapage is ideal for you.

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The Final Verdict

Instapage is a superb tool to make and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it’s very intuitive and easy to use.

You can edit and customize the templates as well. You could even add widgets and other tools to make it more appealing.

While it gives you three ways to publish, it is still much better to publish your landing page on your own domain to keep things simple.

As mentioned earlier, Instapage also enables you to utilize analytical tools to help make the best landing page for you that provides the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your budget.

Their offers are a little on the pricey side. If you’re searching for something customized, this is the instrument for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.

FAQ Hootesuite Instapage

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage lets you integrate with other solutions like analytics tools, webinar providers, and even email marketing services.

It is also possible to connect your landing page to Zapie, PayPal, or a Shopify store.

What if I don’t want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of tutorials and guides on their site.

Is there any support?

Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the billed difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.

 

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