If you’re looking to generate more leads or sales, there are many ways to go about it. Among the most important points to take into account is creating a good landing page. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first choice might be more suitable for you.
Producing your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s features, avantages and disadvantages and price in this guide. All these insights should help you determine if Instapage is ideal for you.
Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Google Analytics Instapage
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you currently have an online presence, such as your own website. You will be able to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require that you learn how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.
Here are a few highlights you should check out before we talk about its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a preview of what Instapage offers.
In this section, we’ll take a look at each more closely. Google Analytics Instapage
One of the hardest things to do when creating landing pages is your design.
If you don’t have any experience, you’ll be better off hiring someone who has. Luckily, you won’t need to spend more time and money when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates are not only composed of templates to the landing page. Some of them are used for different purposes, such as thank-you templates.
You can use the filter to discover which type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.
Instablocks is another feature that can help you with building the landing page. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This helps you save time making page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing cannot be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You will have the ability to learn how effective your strategy is through these analytical tools. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.
Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the models has the best performance.
Instapage also allows you to incorporate Google Adwords, another good feature of their program. This will allow you to see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
With Instapage, you can place your elements anywhere on the page, something that even advanced WordPress page builders don’t have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so that you can easily line them up.
Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.
If you compare Instapage’s widget templates, then the selection is significantly less compared to other WordPress page builders.
Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal site.
They even allow you to test your landing pages with a demo domain which they have provided. However, it’s not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you’ve personally registered.
There are no limits about the amount of domains and subdomains that you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let us take a look at their differences. Google Analytics Instapage
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you need to begin and optimize your landing page.
If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.
The Converting program, on the other hand, does not have a fixed price. It’s a customized strategy that will vary depending on what you need and what you want to prioritize.
You’ll have to to contact Instapage about this package to find a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You will be asked to fill out your details to access the trial so that you will be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we will make a quick rundown on its highlights and pitfalls.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it’s very intuitive and user friendly.
You can edit and customize the templates also. You could even add widgets and other tools to make it more appealing.
While it gives you three ways to print, it’s still much better to publish your landing page on your domain to keep things easy.
As mentioned earlier, Instapage also enables you to use analytical tools to help create the best landing page for you that provides the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your budget.
Their offers are a bit on the expensive side. If you’re searching for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Google Analytics Instapage
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email marketing services.
You can also connect your landing page to Zapie, PayPal, or a Shopify shop.
What if I do not want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the billed difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.