If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important points to take into account is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first choice may be more acceptable for you.
Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
In this guide, we will look into its features, its advantages and disadvantages, and its price. These insights should help you decide if Instapage is right for you.
Before we go on, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Godaddy Instapage
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you already have an online presence, like your own site. Through Instapage, you’ll be able to produce landing pages focused on converting leads to sales.
The best thing about it is that it does not require you to know how to code or design. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.
Before we get into its features, here are some highlights you should check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll have a look at its features more closely.
What are its features?
The highlighted features from the list above are just a preview of what Instapage has to offer.
In this section, we’ll take a look at each more closely. Godaddy Instapage
Among the hardest things to do when creating landing pages is your design.
If you’re new to do this, you’ll be better off hiring especially if you do not have some experience. Luckily, you won’t have to spend more money and time when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates are not only made up of templates for the landing page. Some of them are used for other purposes, such as thank-you templates.
You can use the filter to find what sort of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Instablocks is another feature that can help you with building the landing page. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This allows you save time creating page footers, headers, as well as your call-to-action.
They also offer templates which can be customized.
Digital Marketing cannot be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You’ll be able to know how successful your strategy is through these analytical tools. These crucial tools can allow you to improve your landing page so it can perform better.
Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the models has the best performance.
Another fantastic feature is Instapage permits you to incorporate Google AdWords. Having this feature can help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage lets you start on a blank canvas. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so that you can easily line them up.
Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.
If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you can print it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns using this. It’s better to publish it on a domain that you have personally registered.
There are no limits about the amount of domains and subdomains that you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Godaddy Instapage
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you want to begin and optimize your landing page.
If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to when you pay monthly.
The Converting program, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will vary based on what you need and what you would like to prioritize.
You will have to to contact Instapage about this package to find a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we’ll make a quick rundown on its own highlights and drawbacks.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and user friendly.
You can customize and edit the templates as well. To make your landing page more appealing, you could even add widgets and other tools.
While it provides you three ways to print, it’s still much better to publish your landing page on your domain to keep things easy.
As mentioned earlier, Instapage also lets you utilize analytical tools to help create the best landing page for you that gives the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your budget.
Their offers are a little on the pricey side. If you’re searching for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Godaddy Instapage
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other options like analytics tools, webinar providers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I do not want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just make sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just cover the charged difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new strategy.