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Creating a landing page is one of the most important things to consider, particularly if you’re looking to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you are tight on budget, the first option may be more suitable for you.

Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.

In this article, we will look into its features, its advantages and disadvantages, and its price.  All these insights should help you determine if Instapage is ideal for you.

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Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.

What is Instapage? Glassdoor Instapage

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you currently have an online presence, such as your own website. You’ll be able to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require you to know how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.

Here are a few highlights you should check out before we talk about its features.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a preview of what Instapage has to offer.

In this section, we’ll take a look at each more closely. Glassdoor Instapage

Customizable Templates

Among the most difficult things to do when creating landing pages is your layout.

If you don’t have any experience, you will be better off hiring someone who has. Luckily, you won’t need to invest more time and money when you’re using Instapage, having over 200 templates to choose from.

However, the 200 templates aren’t only composed of templates for the landing page. A number of them are used for different functions, such as thank-you templates.

You can use the filter to discover which type of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.

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Instablocks

Instablocks is another feature that can help you with building the landing page. It allows you to save reusable blocks or assets which you can include.

This allows you save time making page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You will be able to know how effective your strategy is through these analytical tools. These crucial tools will allow you to improve your landing page so it can perform better.

With the A/B tests, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you have created. It will also show you which of the models has the best performance.

Another fantastic feature is Instapage permits you to incorporate Google AdWords. Having this feature can allow you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

With Instapage, you can position your components anywhere on the page, something that even advanced WordPress page builders don’t have.

Additionally, it displays markers and grids to assist you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is less.

Publishing

Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages using that. However, it’s not suggested to run campaigns using this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits about the amount of domains and subdomains that connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Glassdoor Instapage

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay annually, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.

You will be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed price. It is a customized strategy that will be different depending on what you need and what you want to prioritize.

You will need to contact Instapage about this package to get a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we finish, we’ll make a quick rundown on its own highlights and drawbacks.

Advantages

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Cons

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you think about if Instapage is ideal for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and user friendly.

You can customize and edit the templates as well. To make your landing page more appealing, you could even add widgets and other tools.

While it gives you three ways to print, it’s still much better to publish your landing page on your own domain to keep things easy.

As mentioned previously, Instapage also enables you to use analytical tools to help make the best landing page for you that provides the best performance.

Although Instapage offers a lot of advantages, this will be ideal for you if they are within your budget.

Their offers are a bit on the expensive side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they offer a 14-day free trial that will help you decide.

In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.

FAQ Glassdoor Instapage

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar suppliers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I do not wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their website.

Is there any support?

Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the charged difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new plan.

 

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