If you’re trying to generate more leads or sales, there are many ways to go about it. One of the most important points to take into account is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option may be more suitable for you.
Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.
We will look into Instapage’s own features, pros and cons and price in this guide. These insights should help you decide if Instapage is right for you.
Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Georetriction Instapage
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you currently have an internet presence, like your own site. You will be able to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require that you learn how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.
Here are a few highlights you ought to check out before we talk about its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more closely.
What are its features?
The highlighted features from the list above are only a preview of what Instapage has to offer.
In this section, we will take a look at each more closely. Georetriction Instapage
One of the hardest things to do when creating landing pages is your layout.
If you don’t have some experience, you will be better off hiring someone who has. Luckily, Instapage has more than 200 templates to choose from, so you won’t have to spend more money and time.
However, the 200 templates are not only composed of templates to the landing page. Some of them are used for different purposes, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.
Another feature that can help you with building the landing page is Instablocks. It lets you save reusable blocks or assets that you can include.
This helps you save time making page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will be able to know how successful your strategy is. These crucial tools will allow you to improve your landing page so that it can perform better.
Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the models has the best performance.
Instapage also allows you to incorporate Google Adwords, another good feature of their program. This can allow you to see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so you can easily line them up.
Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.
Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you could publish it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it is not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you’ve personally registered.
There are no limits regarding the amount of domains and subdomains which connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.
Let’s take a look at their differences. Georetriction Instapage
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you need to start and optimize your landing page.
If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.
The Converting plan, on the other hand, does not have a fixed price. It is a customized plan that will vary based on what you need and what you want to prioritize.
You’ll have to to contact Instapage about this package to get a quote from the sales staff.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we will make a rundown on its own highlights and pitfalls.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can start from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.
You can edit and customize the templates also. You could even add widgets and other tools to make it even more appealing.
While it gives you three ways to print, it’s still better to publish your landing page on your domain to keep things simple.
As stated previously, Instapage also enables you to use analytical tools to help create the best landing page for you that provides the best performance.
Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.
Their offers are a bit on the expensive side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they offer a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Georetriction Instapage
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I don’t wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the charged difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new strategy.