If you’re looking to generate more leads or sales, there are many ways to go about it. Among the most important things to consider is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first option might be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
We will look into Instapage’s own features, avantages and disadvantages and price in this article. All these insights should help you decide if Instapage is ideal for you.
Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Georestriction Instapage
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you currently have an internet presence, such as your own website. Through Instapage, you’ll be able to produce landing pages focused on converting leads to sales.
The best thing about it is that it does not require that you learn how to code or design. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.
Before we get into its features, here are some highlights you should check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll have a look at its features more closely.
What are its features?
The highlighted features from the list above are only a preview of what Instapage offers.
In this section, we will have a look at each more closely. Georestriction Instapage
The design is one of the hardest things to do when creating landing pages.
If you’re new to do this, you will be better off hiring especially if you don’t have some experience. Luckily, Instapage has over 200 templates to choose from, so you won’t need to invest more time and money.
However, the 200 templates aren’t only composed of templates for the landing page. Some of them are used for other functions, such as thank-you templates.
You can use the filter to discover which sort of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Another feature that can help you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This allows you save time making page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing cannot be complete without a way to define your own metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll have the ability to know how effective your strategy is. These crucial tools can allow you to improve your landing page so that it can perform much better.
With the A/B tests, you can edit it whenever you’d like, and Instapage will show you the different versions you have created. It will also show you which of the versions has the best performance.
Another fantastic feature is Instapage permits you to integrate Google AdWords. Having this feature will allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so you can easily line them up.
Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
If you compare Instapage’s widget templates, then the selection is significantly less compared to other WordPress page builders.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages with that. However, it is not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally enrolled.
There are no limits about the number of domains and subdomains which connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Georestriction Instapage
The Optimizing plan costs $299 per month, but if you pay annually, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.
If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.
The Converting plan, on the other hand, does not have a fixed price. It is a customized plan that will vary based on what you need and what you would like to prioritize.
You will need to contact Instapage about this package to find a quote from the sales team.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we’ll make a quick rundown on its highlights and pitfalls.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can start from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.
You can edit and customize the templates as well. To make your landing page more appealing, you can even add widgets and other tools.
While it gives you three ways to print, it is still better to publish your landing page on your domain to keep things easy.
As mentioned previously, Instapage also enables you to utilize analytical tools to help create the best landing page for you that provides the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your budget.
Their offers are a little on the pricey side. If you’re looking for something customized, this is the instrument for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Georestriction Instapage
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics tools, webinar providers, and even email marketing services.
It is also possible to join your landing page to Zapie, PayPal, or a Shopify store.
What if I do not want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their site.
Is there any support?
Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.