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instapage-review

If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important points to consider is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first choice may be more acceptable for you.

Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.

In this guide, we will look into its features, its advantages and disadvantages, and its cost.  These insights should help you decide if Instapage is ideal for you.

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Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Full Size Content In Instapage Html Block

Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.

They can be used even if you currently have an internet presence, like your own site. You’ll be able to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require you to learn how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.

Before we get into its features, here are a few highlights you should check out.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a preview of what Instapage has to offer.

In this section, we’ll take a look at each more closely. Full Size Content In Instapage Html Block

Customizable Templates

The layout is among the most difficult things to do when creating landing pages.

If you’re new to do this, you’ll be better off hiring especially if you don’t have some experience. Luckily, you won’t have to invest more money and time when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates are not only composed of templates for the landing page. Some of them are used for different purposes, such as thank-you templates.

You can use the filter to find what sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.

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Instablocks

Another feature that can help you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.

This helps you save time creating page footers, headers, as well as your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll have the ability to learn how successful your strategy is. These essential tools can help you improve your landing page so that it can perform better.

With the A/B tests, you can edit it whenever you’d like, and Instapage will show you the different versions you have created. Additionally, it will show you which of the models has the best performance.

Instapage also allows you to integrate Google Adwords, another fantastic feature of their program. This will help you see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

If you have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.

With Instapage, you can place your components anywhere on the page, something which even advanced WordPress page builders do not have.

It also displays markers and grids to assist you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal site.

They even let you test your landing pages with a demo domain that they’ve provided. However, it is not suggested to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally enrolled.

There are no limits regarding the number of domains and subdomains that you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let us take a look at their differences. Full Size Content In Instapage Html Block

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the basic tools you want to begin and optimize your landing page.

You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed price. It is a customized strategy that will be different based on what you need and what you want to prioritize.

You’ll have to to contact Instapage about this package to find a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to complete your details to acces the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, however, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we finish, we will make a rundown on its highlights and drawbacks.

Advantages

  • Has a vast selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you think about if Instapage is ideal for you.

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The Final Verdict

Instapage is a great tool to create and publish landing pages.

You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it’s very intuitive and easy to use.

You can customize and edit the templates also. You can even add widgets and other tools to make it even more appealing.

While it provides you three ways to print, it is still much better to publish your landing page on your domain to keep things easy.

As mentioned previously, Instapage also lets you utilize analytical tools to help make the best landing page for you that gives the best performance.

Although Instapage offers a lot of advantages, this will be ideal for you if they are within your budget.

Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.

FAQ Full Size Content In Instapage Html Block

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics programs, webinar suppliers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify shop.

What if I don’t want to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be billed. Just be sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of guides and tutorials on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the charged difference from the previous plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new plan.

 

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