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instapage-review

Creating a landing page is among the most important points to consider, especially if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first option may be more suitable for you.

Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this guide, we’ll look into its features, its pros and cons, and its price.  All these insights should help you determine if Instapage is right for you.

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Before we go on, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.

What is Instapage? Form Instapage Mailchimp

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you already have an online presence, like your own site. Through Instapage, you’ll have the ability to make landing pages focused on converting leads to sales.

The best thing about it is that it does not require that you know how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.

Before we get into its features, here are some highlights you ought to check out.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more closely.

What are its features?

The highlighted features from the list above are just a preview of what Instapage has to offer.

In this section, we will have a look at each more closely. Form Instapage Mailchimp

Customizable Templates

Your layout is one of the most difficult things to do when creating landing pages.

If you do not have any experience, you will be better off hiring someone who has. Fortunately, Instapage has more than 200 templates to choose from, so you won’t need to spend more money and time.

However, the 200 templates are not only made up of templates to the landing page. A number of them are used for other functions, such as thank-you templates.

You can use the filter to find what sort of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.

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Instablocks

Instablocks is another feature that can assist you with building the landing page. It allows you to save reusable blocks or assets that you can include.

This allows you save time creating page footers, headers, as well as your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You’ll have the ability to learn how effective your strategy is through these analytical tools. These crucial tools can help you improve your landing page so it can perform much better.

With the A/B tests, you can edit it whenever you’d like, and Instapage will show you the different versions you have created. It will also show you which of the models has the best performance.

Instapage also permits you to incorporate Google Adwords, another good feature of their program. Having this feature can allow you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.

With Instapage, you can position your components anywhere on the page, something that even advanced WordPress page builders don’t have.

Additionally, it displays markers and grids that will assist you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

If you compare Instapage’s widget templates, then the selection is less compared to other WordPress page builders.

Publishing

Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages with that. However, it is not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally enrolled.

There are no limits regarding the number of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.

Let us take a look at their differences. Form Instapage Mailchimp

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay yearly, you will only be billed an equivalent of $199 a month. This plan’s features have all the basic tools you need to start and optimize your landing page.

You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting plan, on the other hand, does not have a fixed price. It’s a customized strategy that will vary depending on what you need and what you want to prioritize.

You will need to contact Instapage about this package to find a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, however, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we’ll make a rundown on its own highlights and drawbacks.

Advantages

  • Has a huge selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you think about if Instapage is ideal for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and user friendly.

You can customize and edit the templates also. You can even add widgets and other tools to make it more appealing.

While it gives you three ways to print, it is still better to publish your landing page on your own domain to keep things easy.

As mentioned earlier, Instapage also lets you utilize analytical tools to help make the best landing page for you that provides the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your budget.

Their offers are a little on the expensive side. If you’re looking for something customized, this is the instrument for you. If you’re still unsure, they give a 14-day free trial that will help you decide.

In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Form Instapage Mailchimp

Are the designs mobile-friendly?

The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics tools, webinar suppliers, and even email marketing services.

You can also join your landing page to Zapie, PayPal, or a Shopify store.

What if I do not want to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be billed. Just be sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of tutorials and guides on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the charged difference from the previous plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new plan.

 

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