Creating a landing page is one of the most important points to take into account, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first option might be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
In this guide, we will look into its features, its advantages and disadvantages, and its cost. These insights should help you decide if Instapage is ideal for you.
Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Floating Form Instapage
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you currently have an internet presence, like your own site. You will have the ability to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require you to learn how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.
Here are some highlights you ought to check out before we talk about its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more closely.
What are its features?
The highlighted features from the list above are just a preview of what Instapage offers.
In this section, we’ll have a look at each more closely. Floating Form Instapage
The layout is one of the hardest things to do when creating landing pages.
If you do not have any experience, you will be better off hiring someone who has. Luckily, you won’t have to spend more time and money when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates are not only made up of templates to the landing page. A number of them are used for other functions, such as thank-you templates.
You can use the filter to discover which sort of template you’re looking for. Instapage gives you the option to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This helps you save time creating page footers, headers, and even your call-to-action.
They also offer templates which can be customized.
Digital Marketing cannot be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will have the ability to learn how successful your strategy is. These crucial tools will help you improve your landing page so it can perform much better.
Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the models has the best performance.
Another good feature is Instapage allows you to integrate Google AdWords. Having this feature can help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.
It also displays markers and grids to help you move the items on the page so that you can easily line up your page elements.
Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
If you compare Instapage’s widget templates, then the selection is less compared to other WordPress page builders.
You have a few options to publish with Instapage. You can do it in your own domain, on a WordPress website through a free plugin, or you could publish it on a Drupal site.
They even allow you to test your landing pages with a demo domain which they have provided. However, it’s not recommended to run campaigns using this. It’s far better to publish it on a domain that you have personally enrolled.
There are no limits regarding the number of domains and subdomains that connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.
Let’s take a look at their differences. Floating Form Instapage
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.
If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.
The Converting plan, on the other hand, doesn’t have a fixed price. It’s a customized strategy that will vary based on what you need and what you would like to prioritize.
You will have to to contact Instapage about this bundle to find a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You will be asked to complete your details to get the trial so that you will be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we’ll make a rundown on its highlights and drawbacks.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and user friendly.
You can edit and customize the templates as well. To make your landing page more appealing, you could even add widgets and other tools.
While it gives you three ways to print, it’s still better to publish your landing page on your own domain to keep things simple.
As mentioned earlier, Instapage also enables you to utilize analytical tools to help create the best landing page for you that gives the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your budget.
Their offers are a little on the pricey side. If you’re looking for something customized, this is the instrument for you. If you are still unsure, they give a 14-day free trial that will help you decide.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Floating Form Instapage
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other options like analytics tools, webinar providers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I don’t want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just cover the charged difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new strategy.