Creating a landing page is one of the most important things to consider, especially if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice may be more suitable for you.
Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s features, pros and cons and price in this guide. These insights should help you determine if Instapage is ideal for you.
Before we go on, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Facebook Like Tool For Instapage
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you already have an online presence, such as your own site. You will have the ability to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require you to know how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.
Here are a few highlights you should check out before we talk about its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a preview of what Instapage has to offer.
In this section, we will have a look at each more closely. Facebook Like Tool For Instapage
The layout is one of the most difficult things to do when creating landing pages.
If you don’t have some experience, you will be better off hiring someone who has. Luckily, you won’t have to invest more money and time when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates aren’t only made up of templates to the landing page. Some of them are used for different functions, such as thank-you templates.
You can use the filter to find what type of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Instablocks is another feature that can assist you with building the landing page. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This helps you save time creating page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You will be able to learn how successful your strategy is through these analytical tools. These crucial tools can help you improve your landing page so that it can perform better.
Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the models has the best performance.
Another good feature is Instapage allows you to incorporate Google AdWords. This will allow you to see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
If you have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can position your elements anywhere on the page, something which even advanced WordPress page builders don’t have.
Additionally, it displays markers and grids that will help you move the items on the page so you can easily line up your page elements.
Instapage also enables you to add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.
They even let you test your landing pages using a demo domain which they have provided. However, it’s not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally registered.
There are no limits regarding the amount of domains and subdomains which connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. Facebook Like Tool For Instapage
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you need to start and optimize your landing page.
If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings compared to when you pay monthly.
The Converting program, on the other hand, doesn’t have a fixed cost. It is a customized plan that will vary depending on what you need and what you want to prioritize.
You will need to contact Instapage about this package to get a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You will be asked to fill out your details to access the trial so that you will be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we’ll make a rundown on its highlights and pitfalls.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and easy to use.
You can customize and edit the templates also. You can also add widgets and other tools to make it more appealing.
While it provides you three ways to publish, it’s still better to publish your landing page on your domain to keep things simple.
As mentioned previously, Instapage also lets you use analytical tools to help create the best landing page for you that gives the best performance.
Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.
Their offers are a little on the pricey side. If you’re searching for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Facebook Like Tool For Instapage
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar providers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I don’t wish to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the charged difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new strategy.