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If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important things to consider is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice might be more suitable for you.

Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this article, we’ll look into its features, its advantages and disadvantages, and its price.  All these insights should help you decide if Instapage is ideal for you.

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Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.

What is Instapage? Email From Instapage

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you currently have an online presence, like your own website. Through Instapage, you will have the ability to produce landing pages focused on converting leads to sales.

The best thing about it is that it does not require you to learn how to code or design. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.

Here are some highlights you ought to check out before we talk about its features.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll have a look at its features more closely.

What are its features?

The highlighted features from the list above are just a preview of what Instapage has to offer.

In this section, we’ll take a look at each more closely. Email From Instapage

Customizable Templates

The layout is among the hardest things to do when creating landing pages.

If you don’t have some experience, you’ll be better off hiring someone who has. Fortunately, you won’t have to spend more time and money when you’re using Instapage, having over 200 templates to choose from.

However, the 200 templates are not only made up of templates to the landing page. A number of them are used for different purposes, such as thank-you templates.

You can use the filter to discover which sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.

This allows you save time making page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing cannot be complete without a way to define your metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

You will be able to learn how successful your strategy is through these analytical tools. Your landing page will be able to perform better since these essential tools are used to improve your landing page.

With the A/B tests, you can edit it whenever you would like, and Instapage will demonstrate the different versions you’ve created. Additionally, it will show you which of the versions has the best performance.

Another good feature is Instapage allows you to integrate Google AdWords. This can allow you to see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so you can easily line them up.

Widgets

Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

Instapage gives you a few options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal site.

They can also provide a demo domain so that you can test your landing pages using that. However, it is not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits regarding the amount of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Email From Instapage

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay annually, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.

You’ll be asked to make an upfront payment of $2,388 if you decide to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting plan, on the other hand, does not have a fixed price. It is a customized strategy that will vary depending on what you need and what you want to prioritize.

You’ll have to to contact Instapage about this bundle to find a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You’ll be asked to complete your details to access the trial so that you will be automatically billed after 14 days.

Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we’ll make a rundown on its highlights and drawbacks.

Advantages

  • Has a huge selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you think about if Instapage is ideal for you.

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The Final Verdict

Instapage is a great tool to make and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and user friendly.

You can edit and customize the templates also. You could also add widgets and other tools to make it even more appealing.

While it provides you three ways to print, it’s still much better to publish your landing page on your own domain to keep things simple.

As stated previously, Instapage also lets you use analytical tools to help create the best landing page for you that gives the best performance.

Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.

Their offers are a little on the pricey side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they give a 14-day free trial that will help you decide.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Email From Instapage

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage lets you integrate with other solutions like analytics tools, webinar suppliers, and even email advertising services.

You can also join your landing page to Zapie, PayPal, or a Shopify store.

What if I don’t want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the billed difference from the previous plan?

Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.

 

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