If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important points to take into account is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first choice may be more suitable for you.
Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this guide, we’ll look into its features, its advantages and disadvantages, and its price. All these insights should help you decide if Instapage is ideal for you.
Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Edit Error Messaging In Instapage
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you already have an online presence, such as your own site. Through Instapage, you will have the ability to produce landing pages focused on converting leads to sales.
The best thing about it is that it does not require that you know how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.
Here are a few highlights you should check out before we get into its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more closely.
What are its features?
The highlighted features from the list above are only a preview of what Instapage offers.
In this section, we’ll have a look at each more closely. Edit Error Messaging In Instapage
Your layout is among the hardest things to do when creating landing pages.
If you’re new to do this, you will be better off hiring especially if you do not have some experience. Luckily, Instapage has over 200 templates to choose from, so you won’t need to spend more money and time.
However, the 200 templates are not only made up of templates for the landing page. Some of them are used for different purposes, such as thank-you templates.
You can use the filter to find what sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This helps you save time creating page footers, headers, and even your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You will have the ability to know how successful your strategy is through these analytical tools. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.
Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the models has the best performance.
Instapage also allows you to incorporate Google Adwords, another good feature of their program. Having this feature will help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so you can easily line them up.
Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not recommended to run campaigns using this. It’s far better to publish it on a domain that you have personally registered.
There are no limits about the amount of domains and subdomains that you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let us take a look at their differences. Edit Error Messaging In Instapage
The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the basic tools you need to begin and optimize your landing page.
You’ll be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will vary based on what you need and what you want to prioritize.
You will need to contact Instapage about this bundle to get a quote from the sales staff.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
You will be asked to complete your details to get the trial so that you will be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we will make a rundown on its highlights and pitfalls.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and user friendly.
You can edit and customize the templates as well. To make your landing page more appealing, you could also add widgets and other tools.
While it gives you three ways to print, it is still much better to publish your landing page on your own domain to keep things easy.
As stated previously, Instapage also enables you to utilize analytical tools to help create the best landing page for you that provides the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your budget.
Their offers are a bit on the pricey side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Edit Error Messaging In Instapage
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other solutions like analytics programs, webinar suppliers, and even email marketing services.
You can also join your landing page to Zapie, PayPal, or a Shopify store.
What if I don’t want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their site.
Is there any support?
Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the charged difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.