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instapage-review

If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important points to take into account is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first choice may be more suitable for you.

Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.

In this article, we will look into its features, its pros and cons, and its cost.  These insights should help you determine if Instapage is right for you.

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Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Double Popup Instapage

Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.

They can be used even if you currently have an online presence, such as your own site. You will be able to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require you to know how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.

Before we get into its features, here are a few highlights you should check out.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a sneak peak of what Instapage offers.

In this section, we’ll take a look at each more closely. Double Popup Instapage

Customizable Templates

The layout is among the hardest things to do when creating landing pages.

If you’re new to do this, you’ll be better off hiring especially if you do not have any experience. Fortunately, Instapage has over 200 templates to choose from, so you won’t have to invest more time and money.

However, the 200 templates are not only made up of templates for the landing page. Some of them are used for different functions, such as thank-you templates.

You can use the filter to discover what sort of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. It lets you save reusable blocks or assets which you can include.

This allows you save time creating page footers, headers, and even your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You will be able to learn how successful your strategy is through these analytical tools. These essential tools can allow you to improve your landing page so it can perform better.

With the A/B tests, you can edit it whenever you would like, and Instapage will demonstrate the different versions you have created. Additionally, it will show you which of the models has the best performance.

Instapage also allows you to incorporate Google Adwords, another fantastic feature of their program. This will allow you to see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

With Instapage, you can place your components anywhere on the page, something which even advanced WordPress page builders don’t have.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so that you can easily line them up.

Widgets

Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.

If you compare Instapage’s widget templates, then the selection is significantly less compared to other WordPress page builders.

Publishing

You have a couple of options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns using this. It’s far better to publish it on a domain that you’ve personally registered.

There are no limits about the number of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let’s take a look at their differences. Double Popup Instapage

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay yearly, you will only be billed an equivalent of $199 a month. This plan’s features have all the basic tools you want to start and optimize your landing page.

If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will be different depending on what you need and what you would like to prioritize.

You’ll need to contact Instapage about this bundle to get a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we conclude, we’ll make a quick rundown on its own highlights and pitfalls.

Pros

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Cons

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is ideal for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and easy to use.

You can customize and edit the templates also. You could also add widgets and other tools to make it even more appealing.

While it gives you three ways to publish, it’s still better to publish your landing page on your own domain to keep things easy.

As stated previously, Instapage also enables you to utilize analytical tools to help make the best landing page for you that provides the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your price range.

Their offers are a bit on the pricey side. If you’re looking for something customized, this is the tool for you. If you are still unsure, they offer a 14-day free trial to help you decide.

In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Double Popup Instapage

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar suppliers, and even email marketing services.

You can also connect your landing page to Zapie, PayPal, or a Shopify shop.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just make sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the billed difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new plan.

 

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