Creating a landing page is one of the most important points to consider, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first option may be more suitable for you.
Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this article, we’ll look into its features, its advantages and disadvantages, and its cost. All these insights should help you determine if Instapage is right for you.
Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.
What is Instapage? Does Instapage Publish As Https
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you already have an internet presence, such as your own website. You will have the ability to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require that you learn how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.
Here are some highlights you ought to check out before we talk about its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more closely.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage offers.
In this section, we will have a look at each more closely. Does Instapage Publish As Https
One of the hardest things to do when creating landing pages is the design.
If you do not have some experience, you’ll be better off hiring someone who has. Luckily, you won’t have to invest more money and time when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates aren’t only made up of templates for the landing page. A number of them are used for other purposes, such as thank-you templates.
You can use the filter to find which sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.
Instablocks is another feature that can help you with building the landing page. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This helps you save time making page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll have the ability to know how effective your strategy is. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.
With the A/B evaluations, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you have created. It will also show you which of the versions has the best performance.
Instapage also allows you to incorporate Google Adwords, another fantastic feature of their program. This will help you see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
If you have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can place your elements anywhere on the page, something that even advanced WordPress page builders don’t have.
Additionally, it displays markers and grids to assist you move the items on the page so you can easily line up your page elements.
Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
You have a couple of options to publish with Instapage. You can do it in your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you have personally enrolled.
There are no limits about the amount of domains and subdomains which connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Does Instapage Publish As Https
The Optimizing plan costs $299 per month, but if you pay yearly, you will only be billed an equivalent of $199 a month. This plan’s features have all the basic tools you need to begin and optimize your landing page.
If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to when you pay monthly.
The Converting plan, on the other hand, does not have a fixed cost. It is a customized strategy that will vary based on what you need and what you want to prioritize.
You will have to to contact Instapage about this package to find a quote from the sales team.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we will make a quick rundown on its own highlights and pitfalls.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it’s very intuitive and user friendly.
You can edit and customize the templates as well. You could also add widgets and other tools to make it even more appealing.
While it gives you three ways to print, it’s still much better to publish your landing page on your domain to keep things simple.
As stated earlier, Instapage also lets you utilize analytical tools to help create the best landing page for you that provides the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your price range.
Their offers are a little on the expensive side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Does Instapage Publish As Https
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other options like analytics tools, webinar suppliers, and even email marketing services.
It is also possible to join your landing page to Zapie, PayPal, or a Shopify store.
What if I do not want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their site.
Is there any support?
Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.