If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important points to take into account is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you are tight on budget, the first choice may be more suitable for you.
Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this article, we’ll look into its features, its pros and cons, and its price. These insights should help you determine if Instapage is ideal for you.
Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Do You Need A Redirect Url For Instapage Forms
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you already have an internet presence, like your own website. Through Instapage, you’ll have the ability to produce landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require you to learn how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.
Here are some highlights you should check out before we talk about its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll have a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage has to offer.
In this section, we’ll have a look at each more closely. Do You Need A Redirect Url For Instapage Forms
One of the most difficult things to do when creating landing pages is your design.
If you don’t have any experience, you’ll be better off hiring someone who has. Fortunately, you won’t have to invest more time and money when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates aren’t only made up of templates to the landing page. Some of them are used for other purposes, such as thank-you templates.
You can use the filter to find what type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.
Instablocks is another feature that can assist you with building the landing page. It lets you save reusable blocks or assets which you can include.
This helps you save time creating page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing cannot be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You will have the ability to know how effective your strategy is through these analytical tools. These crucial tools will help you improve your landing page so it can perform better.
With the A/B evaluations, you can edit it whenever you would like, and Instapage will show you the different versions you have created. Additionally, it will show you which of the models has the best performance.
Instapage also permits you to incorporate Google Adwords, another good feature of their program. Having this feature can help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.
It also displays markers and grids to assist you move the items on the page so you can easily line up your page elements.
Instapage also lets you add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
If you compare Instapage’s widget templates, then the selection is less compared to other WordPress page builders.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.
They even let you test your landing pages using a demo domain which they have provided. However, it’s not suggested to run campaigns utilizing this. It’s far better to publish it on a domain that you’ve personally registered.
There are no limits regarding the amount of domains and subdomains which connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. Do You Need A Redirect Url For Instapage Forms
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the basic tools you want to start and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting program, on the other hand, does not have a fixed cost. It’s a customized plan that will be different depending on what you need and what you want to prioritize.
You will need to contact Instapage about this package to get a quote from the sales team.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to complete your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we’ll make a rundown on its highlights and drawbacks.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can start from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.
You can customize and edit the templates as well. To make your landing page more appealing, you can also add widgets and other tools.
While it provides you three ways to print, it’s still much better to publish your landing page on your own domain to keep things simple.
As stated previously, Instapage also lets you utilize analytical tools to help make the best landing page for you that gives the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.
Their offers are a bit on the expensive side. If you’re looking for something customized, this is the tool for you. If you’re still unsure, they offer a 14-day free trial to help you decide.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Do You Need A Redirect Url For Instapage Forms
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other solutions like analytics tools, webinar providers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I do not wish to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the charged difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.