If you’re trying to generate more leads or sales, there are many ways to go about it. One of the most important things to consider is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you are tight on budget, the first option may be more suitable for you.
Making your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We will look into Instapage’s own features, pros and cons and price in this article. These insights should help you determine if Instapage is right for you.
Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Director Of Business Development Instapage
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you currently have an internet presence, like your own site. You will be able to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require that you know how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.
Before we get into its features, here are a few highlights you should check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a preview of what Instapage has to offer.
In this section, we will take a look at each more closely. Director Of Business Development Instapage
Among the most difficult things to do when creating landing pages is your layout.
If you’re new to do this, you will be better off hiring especially if you do not have any experience. Luckily, you won’t need to spend more time and money when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates aren’t only made up of templates for the landing page. A number of them are used for different purposes, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.
Instablocks is another feature that can assist you with building the landing page. It allows you to save reusable blocks or assets which you can include.
This helps you save time making page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll be able to learn how effective your strategy is. Your landing page will be able to perform much better since these essential tools are used to improve your landing page.
With the A/B evaluations, you can edit it whenever you’d like, and Instapage will show you the different versions you’ve created. It will also show you which of the versions has the best performance.
Instapage also permits you to incorporate Google Adwords, another good feature of their program. This will help you see advertising data as you’re working on your landing page.
Drag and Drop Page Builder
For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.
It also displays markers and grids to help you move the items on the page so that you can easily line up your page elements.
Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.
If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.
Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally registered.
There are no limits regarding the number of domains and subdomains that connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. Director Of Business Development Instapage
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the basic tools you need to start and optimize your landing page.
If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to if you pay monthly.
The Converting program, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will be different based on what you need and what you would like to prioritize.
You’ll need to contact Instapage about this bundle to find a quote from the sales staff.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
You’ll be asked to complete your details to get the trial so that you’ll be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we’ll make a quick rundown on its own highlights and pitfalls.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and user friendly.
You can edit and customize the templates also. To make your landing page more appealing, you can even add widgets and other tools.
While it provides you three ways to publish, it’s still better to publish your landing page on your own domain to keep things easy.
As mentioned earlier, Instapage also lets you utilize analytical tools to help make the best landing page for you that provides the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your budget.
Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Director Of Business Development Instapage
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics tools, webinar suppliers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I don’t want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just cover the charged difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new strategy.