If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important things to take into account is creating a good landing page. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option might be more suitable for you.
Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this guide, we’ll look into its features, its advantages and disadvantages, and its cost. All these insights should help you determine if Instapage is right for you.
Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Date Instapage
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you already have an online presence, like your own site. Through Instapage, you’ll have the ability to produce landing pages focused on converting leads to sales.
The best thing about it is that it does not require you to know how to design or code. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.
Before we get into its features, here are a few highlights you should check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more closely.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage has to offer.
In this section, we will take a look at each more closely. Date Instapage
The design is one of the most difficult things to do when creating landing pages.
If you’re new to do this, you’ll be better off hiring especially if you do not have any experience. Luckily, you won’t have to invest more time and money when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates aren’t only composed of templates to the landing page. Some of them are used for other functions, such as thank-you templates.
You can use the filter to find what type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.
Instablocks is another feature that can help you with building the landing page. It lets you save reusable blocks or assets that you can include.
This allows you save time making page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing cannot be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will have the ability to know how successful your strategy is. Your landing page will be able to perform much better since these essential tools are used to improve your landing page.
Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you would like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the versions has the best performance.
Another fantastic feature is Instapage permits you to incorporate Google AdWords. Having this feature will help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage lets you start on a blank canvas. You can even begin with a template and edit it to your liking.
With Instapage, you can position your components anywhere on the page, something that even advanced WordPress page builders do not have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so that you can easily line them up.
Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal website.
They even allow you to test your landing pages with a demo domain that they’ve provided. However, it’s not suggested to run campaigns using this. It’s better to publish it on a domain that you have personally registered.
There are no limits regarding the amount of domains and subdomains which connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. Date Instapage
The Optimizing plan costs $299 per month, but if you pay yearly, you will only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.
The Converting program, on the other hand, does not have a fixed price. It’s a customized plan that will vary based on what you need and what you want to prioritize.
You’ll have to to contact Instapage about this package to find a quote from the sales team.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we’ll make a rundown on its highlights and pitfalls.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it’s very intuitive and user friendly.
You can edit and customize the templates also. You could even add widgets and other tools to make it even more appealing.
While it provides you three ways to publish, it’s still much better to publish your landing page on your own domain to keep things easy.
As stated earlier, Instapage also lets you utilize analytical tools to help create the best landing page for you that provides the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your budget.
Their offers are a little on the pricey side. If you’re searching for something customized, this is the instrument for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Date Instapage
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I do not wish to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their site.
Is there any support?
Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the charged difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.