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Creating a landing page is one of the most important points to take into account, particularly if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you are tight on budget, the first choice may be more suitable for you.

Making your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We will look into Instapage’s own features, avantages and disadvantages and cost in this guide.  These insights should help you decide if Instapage is right for you.

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Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Connect Emails Instapage

Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.

They can be used even if you already have an internet presence, like your own site. Through Instapage, you will have the ability to make landing pages focused on converting leads to sales.

The best thing about it is that it does not require you to learn how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining traffic.

Here are some highlights you ought to check out before we get into its features.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more closely.

What are its features?

The highlighted features from the list above are only a preview of what Instapage has to offer.

In this section, we’ll take a look at each more closely. Connect Emails Instapage

Customizable Templates

One of the most difficult things to do when creating landing pages is your design.

If you’re new to do this, you’ll be better off hiring especially if you do not have any experience. Luckily, Instapage has over 200 templates to choose from, so you won’t need to spend more money and time.

However, the 200 templates are not only made up of templates for the landing page. A number of them are used for other purposes, such as thank-you templates.

You can use the filter to discover what type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.

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Instablocks

Instablocks is another feature that can help you with building the landing page. It allows you to save reusable blocks or assets that you can include.

This allows you save time creating page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll have the ability to learn how effective your strategy is. Your landing page will be able to perform much better since these essential tools are used to improve your landing page.

Instapage will show you the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the versions has the best performance.

Instapage also permits you to incorporate Google Adwords, another good feature of their program. Having this feature can help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so that you can easily line them up.

Widgets

Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

If you compare Instapage’s widget templates, then the selection is less compared to other WordPress page builders.

Publishing

Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.

They even allow you to test your landing pages with a demo domain that they’ve provided. However, it is not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you’ve personally enrolled.

There are no limits regarding the number of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded also.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let us take a look at their differences. Connect Emails Instapage

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to begin and optimize your landing page.

If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed cost. It is a customized plan that will vary depending on what you need and what you would like to prioritize.

You will need to contact Instapage about this package to find a quote from the sales team.

Free Trial

If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.

Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we finish, we will make a rundown on its own highlights and pitfalls.

Pros

  • Has a vast selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Cons

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you think about if Instapage is ideal for you.

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The Final Verdict

Instapage is a great tool to create and publish landing pages.

You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it’s very intuitive and easy to use.

You can edit and customize the templates also. To make your landing page more appealing, you could even add widgets and other tools.

While it gives you three ways to publish, it is still better to publish your landing page on your domain to keep things simple.

As mentioned earlier, Instapage also enables you to use analytical tools to help make the best landing page for you that provides the best performance.

Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.

Their offers are a bit on the pricey side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they give a 14-day free trial to help you decide.

Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.

FAQ Connect Emails Instapage

Are the designs mobile-friendly?

The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage lets you integrate with other solutions like analytics tools, webinar providers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify shop.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the charged difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.

 

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