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Creating a landing page is one of the most important things to consider, particularly if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first choice may be more suitable for you.

Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this article, we will look into its features, its advantages and disadvantages, and its price.  All these insights should help you determine if Instapage is ideal for you.

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Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Cancel Instapage Subscription

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you currently have an internet presence, such as your own website. You will have the ability to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require you to learn how to code or design. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.

Here are a few highlights you ought to check out before we talk about its features.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a preview of what Instapage has to offer.

In this section, we will have a look at each more closely. Cancel Instapage Subscription

Customizable Templates

The layout is among the hardest things to do when creating landing pages.

If you’re new to do this, you will be better off hiring especially if you don’t have some experience. Fortunately, you won’t have to spend more time and money when you’re using Instapage, having over 200 templates to choose from.

However, the 200 templates are not only made up of templates for the landing page. A number of them are used for other functions, such as thank-you templates.

You can use the filter to find what type of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.

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Instablocks

Another feature that can help you with building the landing page is Instablocks. It lets you save reusable blocks or assets that you can include.

This allows you save time making page footers, headers, and even your call-to-action.

They also offer templates which can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you will have the ability to know how successful your strategy is. These crucial tools will allow you to improve your landing page so that it can perform better.

With the A/B evaluations, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you’ve created. Additionally, it will show you which of the versions has the best performance.

Instapage also allows you to integrate Google Adwords, another good feature of their program. This will help you see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.

With Instapage, you can place your components anywhere on the page, something which even advanced WordPress page builders don’t have.

It also displays markers and grids to help you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

You have a couple of options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages using that. However, it is not suggested to run campaigns using this. It’s better to publish it on a domain that you’ve personally registered.

There are no limits about the number of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Cancel Instapage Subscription

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the basic tools you want to start and optimize your landing page.

If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings compared to if you pay monthly.

Converting Plan

The Converting plan, on the other hand, does not have a fixed cost. It’s a customized plan that will be different depending on what you need and what you want to prioritize.

You will have to to contact Instapage about this bundle to find a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You will be asked to fill out your details to access the trial so that you’ll be automatically billed after 14 days.

Don’t worry, though, if you change your mind. Instapage allows you to cancel before you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we conclude, we will make a rundown on its own highlights and drawbacks.

Advantages

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to make and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and easy to use.

You can customize and edit the templates also. To make your landing page more appealing, you could even add widgets and other tools.

While it provides you three ways to publish, it is still better to publish your landing page on your own domain to keep things simple.

As mentioned previously, Instapage also enables you to use analytical tools to help make the best landing page for you that provides the best performance.

Although Instapage offers a lot of advantages, this will be ideal for you if they are within your budget.

Their offers are a bit on the pricey side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.

FAQ Cancel Instapage Subscription

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage lets you integrate with other options like analytics tools, webinar suppliers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I do not wish to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of guides and tutorials on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the billed difference from the previous plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new plan.

 

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