If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important things to take into account is creating a good landing page. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you are tight on budget, the first option might be more acceptable for you.
Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this article, we’ll look into its features, its pros and cons, and its cost. These insights should help you decide if Instapage is right for you.
Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Can You Hide And Show A Block On Instapage
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you currently have an internet presence, such as your own website. You will be able to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require you to know how to code or design. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.
Before we get into its features, here are some highlights you ought to check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage offers.
In this section, we will take a look at each more closely. Can You Hide And Show A Block On Instapage
One of the most difficult things to do when creating landing pages is your layout.
If you’re new to do this, you will be better off hiring especially if you do not have some experience. Fortunately, Instapage has more than 200 templates to choose from, so you won’t need to spend more time and money.
However, the 200 templates are not only made up of templates to the landing page. A number of them are used for other functions, such as thank-you templates.
You can use the filter to discover which sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.
Instablocks is another feature that can assist you with building the landing page. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This helps you save time making page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing cannot be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You will be able to learn how effective your strategy is through these analytical tools. These essential tools will help you improve your landing page so it can perform much better.
With the A/B evaluations, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you’ve created. Additionally, it will show you which of the versions has the best performance.
Instapage also permits you to integrate Google Adwords, another good feature of their program. Having this feature will allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so that you can easily line them up.
Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.
Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns using this. It’s better to publish it on a domain that you’ve personally registered.
There are no limits about the amount of domains and subdomains which you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. Can You Hide And Show A Block On Instapage
The Optimizing plan costs $299 a month, but if you pay annually, you will only be billed an equivalent of $199 a month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting program, on the other hand, doesn’t have a fixed price. It’s a customized plan that will vary based on what you need and what you want to prioritize.
You will need to contact Instapage about this bundle to get a quote from the sales staff.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
You’ll be asked to complete your details to access the trial so that you will be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we’ll make a rundown on its own highlights and drawbacks.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can begin from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.
You can edit and customize the templates also. To make your landing page more appealing, you can also add widgets and other tools.
While it gives you three ways to print, it is still better to publish your landing page on your own domain to keep things easy.
As stated previously, Instapage also enables you to use analytical tools to help make the best landing page for you that gives the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your price range.
Their offers are a bit on the pricey side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they give a 14-day free trial that will help you decide.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Can You Hide And Show A Block On Instapage
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other solutions like analytics programs, webinar providers, and even email advertising services.
It is also possible to join your landing page to Zapie, PayPal, or a Shopify store.
What if I don’t want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just make sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.