Creating a landing page is one of the most important things to consider, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you’re tight on budget, the first option may be more acceptable for you.
Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
We will look into Instapage’s own features, avantages and disadvantages and cost in this guide. These insights should help you determine if Instapage is right for you.
Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Can U Display Optinmonster On Instapage
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you already have an internet presence, such as your own website. Through Instapage, you will be able to produce landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require you to learn how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining traffic.
Before we get into its features, here are some highlights you ought to check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more closely.
What are its features?
The highlighted features from the list above are only a preview of what Instapage has to offer.
In this section, we’ll have a look at each more closely. Can U Display Optinmonster On Instapage
One of the hardest things to do when creating landing pages is your design.
If you don’t have any experience, you will be better off hiring someone who has. Luckily, Instapage has more than 200 templates to choose from, so you won’t need to invest more time and money.
However, the 200 templates aren’t only composed of templates for the landing page. A number of them are used for different functions, such as thank-you templates.
You can use the filter to discover which sort of template you’re looking for. Instapage gives you the option to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Instablocks is another feature that can help you with building the landing page. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This allows you save time creating page footers, headers, and even your call-to-action.
They also offer templates that can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You will be able to know how effective your strategy is through these analytical tools. Your landing page will be able to perform much better since these essential tools are used to improve your landing page.
Instapage will show you the different versions of the landing page that you have created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the versions has the best performance.
Another fantastic feature is Instapage permits you to integrate Google AdWords. Having this feature will help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can position your elements anywhere on the page, something that even advanced WordPress page builders don’t have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so that you can easily line them up.
Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
If you compare Instapage’s widget templates, then the selection is less compared to other WordPress page builders.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you can print it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages using that. However, it’s not recommended to run campaigns using this. It’s better to publish it on a domain that you’ve personally registered.
There are no limits regarding the amount of domains and subdomains which you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.
Let’s take a look at their differences. Can U Display Optinmonster On Instapage
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you need to begin and optimize your landing page.
If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.
The Converting plan, on the other hand, doesn’t have a fixed cost. It is a customized strategy that will vary based on what you need and what you would like to prioritize.
You will need to contact Instapage about this package to find a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we will make a quick rundown on its highlights and pitfalls.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and user friendly.
You can edit and customize the templates as well. You could also add widgets and other tools to make it more appealing.
While it provides you three ways to publish, it is still much better to publish your landing page on your own domain to keep things simple.
As stated previously, Instapage also enables you to use analytical tools to help make the best landing page for you that gives the best performance.
Although Instapage offers a lot of benefits, this will be ideal for you if they are within your price range.
Their offers are a little on the expensive side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure, they offer a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Can U Display Optinmonster On Instapage
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar suppliers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I don’t want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just cover the billed difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.