Can Instapage Dynamically Change Data Based On Adwords Campaign

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Creating a landing page is among the most important points to take into account, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you are tight on budget, the first option might be more acceptable for you.

Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We will look into Instapage’s own features, avantages and disadvantages and price in this article.  These insights should help you determine if Instapage is right for you.

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Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Can Instapage Dynamically Change Data Based On Adwords Campaign

Instapage is a cloud-based program that has all you want to create and publish customized landing pages.

They can be used even if you already have an online presence, like your own site. Through Instapage, you’ll be able to produce landing pages focused on converting leads to sales.

The best thing about it is that it does not require you to know how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.

Here are some highlights you should check out before we talk about its features.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more closely.

What are its features?

The highlighted features from the list above are only a sneak peak of what Instapage has to offer.

In this section, we will take a look at each more closely. Can Instapage Dynamically Change Data Based On Adwords Campaign

Customizable Templates

Among the most difficult things to do when creating landing pages is the design.

If you don’t have some experience, you will be better off hiring someone who has. Fortunately, you won’t need to invest more time and money when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates aren’t only composed of templates for the landing page. A number of them are used for different functions, such as thank-you templates.

You can use the filter to find which type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.

Can Instapage Dynamically Change Data Based On Adwords Campaign

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Instablocks

Instablocks is another feature that can assist you with building the landing page. It lets you save reusable blocks or assets which you can include.

This allows you save time creating page footers, headers, as well as your call-to-action.

They also offer templates which can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you will be able to learn how successful your strategy is. Your landing page will be able to perform better since these essential tools are used to improve your landing page.

Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the models has the best performance.

Another fantastic feature is Instapage allows you to integrate Google AdWords. This can allow you to see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.

With Instapage, you can place your components anywhere on the page, something that even advanced WordPress page builders don’t have.

It also displays markers and grids to assist you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you can print it on a Drupal website.

They even allow you to test your landing pages using a demo domain which they’ve provided. However, it is not suggested to run campaigns using this. It’s far better to publish it on a domain that you have personally enrolled.

There are no limits regarding the number of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Can Instapage Dynamically Change Data Based On Adwords Campaign

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you need to begin and optimize your landing page.

You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting program, on the other hand, does not have a fixed cost. It’s a customized strategy that will be different depending on what you need and what you want to prioritize.

You will have to to contact Instapage about this package to find a quote from the sales staff.

Free Trial

If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.

You’ll be asked to complete your details to access the trial so that you will be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage permits you to cancel before you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we conclude, we will make a rundown on its highlights and pitfalls.

Advantages

  • Has a vast selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to make and publish landing pages.

You can start from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.

You can customize and edit the templates as well. To make your landing page more appealing, you can even add widgets and other tools.

While it gives you three ways to publish, it’s still much better to publish your landing page on your own domain to keep things simple.

As stated previously, Instapage also lets you use analytical tools to help make the best landing page for you that provides the best performance.

Although Instapage offers a lot of advantages, this will be ideal for you if they are within your budget.

Their offers are a little on the expensive side. If you’re searching for something customized, this is the instrument for you. If you are still unsure, they give a 14-day free trial to help you decide.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.

FAQ Can Instapage Dynamically Change Data Based On Adwords Campaign

Are the designs mobile-friendly?

The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics programs, webinar providers, and even email marketing services.

It is also possible to connect your landing page to Zapie, PayPal, or a Shopify store.

What if I don’t want to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just make sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the billed difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.

 

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