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Creating a landing page is among the most important things to consider, especially if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you are tight on budget, the first option might be more suitable for you.

Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We’ll look into Instapage’s own features, pros and cons and cost in this guide.  These insights should help you decide if Instapage is ideal for you.

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Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Call Button Instapage

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you already have an online presence, like your own website. Through Instapage, you’ll be able to produce landing pages focused on converting leads to sales.

The best thing about it is that it doesn’t require you to learn how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.

Before we get into its features, here are some highlights you should check out.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a preview of what Instapage has to offer.

In this section, we will have a look at each more closely. Call Button Instapage

Customizable Templates

Your design is one of the most difficult things to do when creating landing pages.

If you do not have any experience, you’ll be better off hiring someone who has. Luckily, you won’t have to spend more money and time when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates aren’t only composed of templates for the landing page. A number of them are used for other purposes, such as thank-you templates.

You can use the filter to find which type of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.

This helps you save time creating page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

You’ll have the ability to learn how successful your strategy is through these analytical tools. These crucial tools will help you improve your landing page so that it can perform much better.

Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. It will also show you which of the versions has the best performance.

Instapage also permits you to integrate Google Adwords, another good feature of their program. Having this feature can help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.

Additionally, it displays markers and grids that will help you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.

Publishing

Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal website.

They even let you test your landing pages using a demo domain which they’ve provided. However, it is not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you’ve personally enrolled.

There are no limits about the amount of domains and subdomains that connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.

Let’s take a look at their differences. Call Button Instapage

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay annually, you will only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.

If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to when you pay monthly.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed cost. It is a customized plan that will be different based on what you need and what you want to prioritize.

You’ll need to contact Instapage about this bundle to find a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You’ll be asked to complete your details to access the trial so that you will be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we finish, we will make a rundown on its own highlights and drawbacks.

Pros

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to create and publish landing pages.

You can begin from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.

You can edit and customize the templates as well. To make your landing page more appealing, you could also add widgets and other tools.

While it gives you three ways to print, it is still much better to publish your landing page on your domain to keep things simple.

As mentioned earlier, Instapage also lets you use analytical tools to help make the best landing page for you that gives the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your budget.

Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they offer a 14-day free trial that will help you decide.

Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.

FAQ Call Button Instapage

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify shop.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the charged difference from the previous plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.

 

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