Advantages Of Publishing To WordPress With Instapage

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If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important points to take into account is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you are tight on budget, the first option may be more acceptable for you.

Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this article, we will look into its features, its advantages and disadvantages, and its cost.  All these insights should help you decide if Instapage is ideal for you.

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Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.

What is Instapage? Advantages Of Publishing To WordPress With Instapage

Instapage is a cloud-based program that has all you want to create and publish customized landing pages.

They can be used even if you already have an online presence, like your own website. You will have the ability to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require you to know how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.

Before we get into its features, here are some highlights you ought to check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a preview of what Instapage has to offer.

In this section, we will have a look at each more closely. Advantages Of Publishing To WordPress With Instapage

Customizable Templates

The layout is one of the hardest things to do when creating landing pages.

If you don’t have any experience, you’ll be better off hiring someone who has. Fortunately, you won’t need to spend more time and money when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates aren’t only composed of templates to the landing page. Some of them are used for other functions, such as thank-you templates.

You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.

Advantages Of Publishing To WordPress With Instapage

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Instablocks

Instablocks is another feature that can help you with building the landing page. It lets you save reusable blocks or assets that you can include.

This allows you save time making page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing cannot be complete without a way to define your metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you will be able to learn how effective your strategy is. These crucial tools will allow you to improve your landing page so that it can perform better.

With the A/B tests, you can edit it whenever you’d like, and Instapage will show you the different versions you have created. Additionally, it will show you which of the versions has the best performance.

Instapage also allows you to integrate Google Adwords, another fantastic feature of their program. Having this feature can allow you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

For those who have some design skills, Instapage lets you start on a blank canvas. You can even begin with a template and edit it to your liking.

With Instapage, you can place your components anywhere on the page, something which even advanced WordPress page builders do not have.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so that you can easily line them up.

Widgets

Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you could print it on a Drupal site.

They even let you test your landing pages with a demo domain that they have provided. However, it’s not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you’ve personally enrolled.

There are no limits about the number of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let us take a look at their differences. Advantages Of Publishing To WordPress With Instapage

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay yearly, you will only be billed an equivalent of $199 per month. This plan’s features have all the basic tools you want to start and optimize your landing page.

If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.

Converting Plan

The Converting program, on the other hand, does not have a fixed cost. It’s a customized plan that will vary based on what you need and what you would like to prioritize.

You will have to to contact Instapage about this bundle to get a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You will be asked to fill out your details to get the trial so that you’ll be automatically billed after 14 days.

Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we conclude, we will make a rundown on its own highlights and pitfalls.

Pros

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Cons

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you think about if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to make and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and easy to use.

You can edit and customize the templates as well. You can even add widgets and other tools to make it even more appealing.

While it gives you three ways to publish, it is still much better to publish your landing page on your own domain to keep things simple.

As mentioned earlier, Instapage also enables you to use analytical tools to help make the best landing page for you that gives the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your budget.

Their offers are a little on the expensive side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure, they give a 14-day free trial that will help you decide.

In general, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.

FAQ Advantages Of Publishing To WordPress With Instapage

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics programs, webinar providers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I don’t want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of tutorials and guides on their website.

Is there any support?

Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just pay for the charged difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.

 

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