Creating a landing page is one of the most important points to consider, especially if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first choice may be more acceptable for you.
Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
In this article, we’ll look into its features, its advantages and disadvantages, and its price. These insights should help you determine if Instapage is ideal for you.
Before we go on, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Adding Tracking Code To Instapage Code
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you already have an internet presence, like your own website. Through Instapage, you’ll be able to make landing pages focused on converting leads to sales.
The best thing about it is that it does not require that you know how to design or code. Everything is simplified. They also have features that allow you to improve your landing page after gaining visitors.
Before we talk about its features, here are some highlights you should check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more closely.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage offers.
In this section, we will take a look at each more closely. Adding Tracking Code To Instapage Code
One of the hardest things to do when creating landing pages is the design.
If you don’t have any experience, you’ll be better off hiring someone who has. Luckily, Instapage has over 200 templates to choose from, so you won’t need to invest more money and time.
However, the 200 templates are not only composed of templates to the landing page. A number of them are used for different functions, such as thank-you templates.
You can use the filter to discover which sort of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Another feature that can help you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This allows you save time creating page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You will be able to learn how effective your strategy is through these analytical tools. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.
With the A/B evaluations, you can edit it whenever you would like, and Instapage will demonstrate the different versions you’ve created. It will also show you which of the models has the best performance.
Instapage also allows you to integrate Google Adwords, another fantastic feature of their program. This can allow you to see advertising data as you’re working on your landing page.
Drag and Drop Page Builder
For those who have some design skills, Instapage lets you start on a blank canvas. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to assist you move the items on the page so that you can easily line them up.
Instapage also enables you to add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.
If you compare Instapage’s widget templates, then the selection is significantly less compared to other WordPress page builders.
You have a few options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages using that. However, it is not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you’ve personally registered.
There are no limits about the number of domains and subdomains that you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Adding Tracking Code To Instapage Code
The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to begin and optimize your landing page.
If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.
The Converting plan, on the other hand, doesn’t have a fixed price. It is a customized plan that will vary depending on what you need and what you want to prioritize.
You’ll need to contact Instapage about this bundle to get a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You’ll be asked to complete your details to access the trial so that you will be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we’ll make a quick rundown on its own highlights and drawbacks.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can start from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.
You can customize and edit the templates as well. To make your landing page more appealing, you can even add widgets and other tools.
While it provides you three ways to publish, it’s still much better to publish your landing page on your domain to keep things simple.
As stated previously, Instapage also enables you to use analytical tools to help make the best landing page for you that provides the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.
Their offers are a bit on the pricey side. If you’re searching for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Adding Tracking Code To Instapage Code
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics tools, webinar providers, and even email marketing services.
You can also connect your landing page to Zapie, PayPal, or a Shopify store.
What if I don’t want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their site.
Is there any support?
Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the charged difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.