Adding Adwords Conversion Tracking For Instapage

instapage-review

Creating a landing page is one of the most important things to consider, particularly if you’re looking to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice might be more suitable for you.

Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.

We will look into Instapage’s own features, pros and cons and price in this guide.  These insights should help you determine if Instapage is ideal for you.

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Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Adding Adwords Conversion Tracking For Instapage

Instapage is a cloud-based program that has all you want to create and publish customized landing pages.

They can be used even if you currently have an online presence, like your own site. Through Instapage, you will have the ability to produce landing pages focused on converting leads to sales.

The best thing about it is that it doesn’t require that you learn how to design or code. Everything is simplified. They also have features that allow you to improve your landing page after gaining visitors.

Before we talk about its features, here are some highlights you should check out.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a preview of what Instapage offers.

In this section, we’ll have a look at each more closely. Adding Adwords Conversion Tracking For Instapage

Customizable Templates

Your layout is one of the most difficult things to do when creating landing pages.

If you’re new to do this, you will be better off hiring especially if you don’t have some experience. Fortunately, Instapage has more than 200 templates to choose from, so you won’t need to invest more money and time.

However, the 200 templates are not only made up of templates to the landing page. A number of them are used for other purposes, such as thank-you templates.

You can use the filter to find which sort of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.

Adding Adwords Conversion Tracking For Instapage

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Instablocks

Another feature that can help you with building the landing page is Instablocks. It allows you to save reusable blocks or assets which you can include.

This helps you save time making page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll be able to know how successful your strategy is. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.

With the A/B evaluations, you can edit it whenever you would like, and Instapage will show you the different versions you have created. Additionally, it will show you which of the versions has the best performance.

Instapage also allows you to incorporate Google Adwords, another good feature of their program. This will allow you to see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

If you have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.

Additionally, it displays markers and grids to assist you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

If you compare Instapage’s widget templates, then the selection is less compared to other WordPress page builders.

Publishing

You have a couple of options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.

They even let you test your landing pages with a demo domain which they’ve provided. However, it is not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits regarding the amount of domains and subdomains that you can connect to your Instapage account.

taking-notes

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let us take a look at their differences. Adding Adwords Conversion Tracking For Instapage

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay annually, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the basic tools you want to start and optimize your landing page.

If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to if you pay monthly.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed cost. It’s a customized plan that will be different depending on what you need and what you want to prioritize.

You’ll need to contact Instapage about this bundle to get a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You’ll be asked to fill out your details to get the trial so that you will be automatically billed after 14 days.

Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we finish, we will make a rundown on its highlights and drawbacks.

Advantages

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you think about if Instapage is ideal for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can begin from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.

You can edit and customize the templates as well. To make your landing page more appealing, you can even add widgets and other tools.

While it provides you three ways to publish, it is still much better to publish your landing page on your own domain to keep things easy.

As mentioned earlier, Instapage also enables you to use analytical tools to help make the best landing page for you that gives the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your price range.

Their offers are a bit on the pricey side. If you’re looking for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Adding Adwords Conversion Tracking For Instapage

Are the designs mobile-friendly?

The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I don’t want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just pay for the charged difference from the previous plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new plan.

 

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