If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important points to take into account is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you’re tight on budget, the first option might be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s features, avantages and disadvantages and cost in this guide. All these insights should help you decide if Instapage is right for you.
Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Add User Instapage
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you already have an internet presence, like your own website. Through Instapage, you will be able to make landing pages focused on converting leads to sales.
The best thing about it is that it does not require you to know how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.
Here are some highlights you should check out before we get into its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage offers.
In this section, we will take a look at each more closely. Add User Instapage
The layout is among the hardest things to do when creating landing pages.
If you do not have any experience, you’ll be better off hiring someone who has. Fortunately, Instapage has over 200 templates to choose from, so you won’t have to invest more time and money.
However, the 200 templates are not only made up of templates to the landing page. Some of them are used for other purposes, such as thank-you templates.
You can use the filter to find which type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.
Another feature that can assist you with building the landing page is Instablocks. It allows you to save reusable blocks or assets which you can include.
This allows you save time making page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will have the ability to learn how effective your strategy is. These essential tools can allow you to improve your landing page so that it can perform much better.
With the A/B tests, you can edit it whenever you would like, and Instapage will demonstrate the different versions you’ve created. Additionally, it will show you which of the models has the best performance.
Instapage also permits you to integrate Google Adwords, another good feature of their program. Having this feature can allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can position your components anywhere on the page, something which even advanced WordPress page builders do not have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so that you can easily line them up.
Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.
You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal website.
They even let you test your landing pages using a demo domain that they’ve provided. However, it is not suggested to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally registered.
There are no limits about the number of domains and subdomains which you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.
Let us take a look at their differences. Add User Instapage
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you need to begin and optimize your landing page.
If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.
The Converting program, on the other hand, does not have a fixed price. It’s a customized strategy that will be different depending on what you need and what you want to prioritize.
You’ll have to to contact Instapage about this bundle to find a quote from the sales team.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
You will be asked to complete your details to access the trial so that you will be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we’ll make a quick rundown on its highlights and drawbacks.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and user friendly.
You can customize and edit the templates as well. You can even add widgets and other tools to make it even more appealing.
While it provides you three ways to print, it’s still better to publish your landing page on your own domain to keep things easy.
As mentioned earlier, Instapage also enables you to use analytical tools to help make the best landing page for you that gives the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your price range.
Their offers are a bit on the expensive side. If you’re searching for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Add User Instapage
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other solutions like analytics programs, webinar suppliers, and even email advertising services.
You can also join your landing page to Zapie, PayPal, or a Shopify store.
What if I do not want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the charged difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new strategy.