Add Facebook Tracking Pixel To Instapage

instapage-review

If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important points to take into account is creating a good landing page. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first choice might be more acceptable for you.

Producing your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We’ll look into Instapage’s features, pros and cons and cost in this article.  All these insights should help you decide if Instapage is right for you.

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Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Add Facebook Tracking Pixel To Instapage

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you currently have an internet presence, like your own site. You will have the ability to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require that you know how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.

Before we get into its features, here are a few highlights you ought to check out.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a preview of what Instapage offers.

In this section, we’ll have a look at each more closely. Add Facebook Tracking Pixel To Instapage

Customizable Templates

Among the most difficult things to do when creating landing pages is the design.

If you don’t have some experience, you’ll be better off hiring someone who has. Luckily, Instapage has more than 200 templates to choose from, so you won’t need to spend more time and money.

However, the 200 templates are not only composed of templates to the landing page. A number of them are used for different purposes, such as thank-you templates.

You can use the filter to discover what type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.

Add Facebook Tracking Pixel To Instapage

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.

This helps you save time creating page footers, headers, and even your call-to-action.

They also offer templates which can be customized.

Analytical Tools

Digital Marketing cannot be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll be able to know how effective your strategy is. Your landing page will be able to perform better since these essential tools are used to improve your landing page.

With the A/B tests, you can edit it whenever you would like, and Instapage will show you the different versions you have created. Additionally, it will show you which of the models has the best performance.

Instapage also permits you to incorporate Google Adwords, another good feature of their program. This can allow you to see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

For those who have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.

With Instapage, you can place your elements anywhere on the page, something that even advanced WordPress page builders don’t have.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to assist you move the items on the page so that you can easily line them up.

Widgets

Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is less.

Publishing

You have a couple of options to publish with Instapage. You can do it in your own domain, on a WordPress website through a free plugin, or you could print it on a Drupal website.

They even let you test your landing pages using a demo domain that they have provided. However, it is not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you’ve personally enrolled.

There are no limits regarding the number of domains and subdomains that you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.

Let’s take a look at their differences. Add Facebook Tracking Pixel To Instapage

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to begin and optimize your landing page.

You will be asked to make an upfront payment of $2,388 if you decide to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting plan, on the other hand, does not have a fixed price. It’s a customized plan that will vary based on what you need and what you would like to prioritize.

You’ll have to to contact Instapage about this package to find a quote from the sales staff.

Free Trial

If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.

You’ll be asked to fill out your details to access the trial so that you’ll be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we’ll make a quick rundown on its highlights and pitfalls.

Advantages

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Cons

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you think about if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to make and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and easy to use.

You can customize and edit the templates also. You could also add widgets and other tools to make it more appealing.

While it gives you three ways to publish, it is still much better to publish your landing page on your own domain to keep things simple.

As mentioned previously, Instapage also enables you to utilize analytical tools to help create the best landing page for you that gives the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your price range.

Their offers are a bit on the pricey side. If you’re searching for something customized, this is the instrument for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Add Facebook Tracking Pixel To Instapage

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify shop.

What if I don’t want to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just make sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of tutorials and guides on their site.

Is there any support?

Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the charged difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the purchase price of your new strategy.

 

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