If you’re looking to generate more leads or sales, there are many ways to go about it. Among the most important things to take into account is creating a good landing page. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first option may be more suitable for you.
Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s own features, avantages and disadvantages and cost in this article. These insights should help you determine if Instapage is right for you.
Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Add Facebook Pixel On Instapage
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you currently have an internet presence, like your own website. You will be able to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require you to know how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.
Here are some highlights you should check out before we talk about its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a preview of what Instapage has to offer.
In this section, we will take a look at each more closely. Add Facebook Pixel On Instapage
One of the hardest things to do when creating landing pages is the layout.
If you don’t have any experience, you will be better off hiring someone who has. Luckily, you won’t need to invest more money and time when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates aren’t only made up of templates for the landing page. A number of them are used for different functions, such as thank-you templates.
You can use the filter to find which type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.
Instablocks is another feature that can help you with building the landing page. It allows you to save reusable blocks or assets which you can include.
This allows you save time creating page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will have the ability to know how successful your strategy is. These crucial tools will help you improve your landing page so it can perform better.
Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the models has the best performance.
Another fantastic feature is Instapage allows you to incorporate Google AdWords. This will allow you to see advertising data as you’re working on your landing page.
Drag and Drop Page Builder
If you have some design skills, Instapage lets you start on a blank canvas. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so you can easily line them up.
Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal site.
They even let you test your landing pages with a demo domain that they have provided. However, it is not suggested to run campaigns using this. It’s far better to publish it on a domain that you’ve personally registered.
There are no limits about the number of domains and subdomains that you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. Add Facebook Pixel On Instapage
The Optimizing plan costs $299 a month, but if you pay annually, you will only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you need to begin and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, doesn’t have a fixed price. It is a customized plan that will be different based on what you need and what you would like to prioritize.
You’ll need to contact Instapage about this package to find a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You will be asked to complete your details to get the trial so that you’ll be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we will make a quick rundown on its own highlights and pitfalls.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can begin from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.
You can customize and edit the templates also. You could also add widgets and other tools to make it even more appealing.
While it gives you three ways to publish, it’s still better to publish your landing page on your own domain to keep things simple.
As stated previously, Instapage also lets you use analytical tools to help create the best landing page for you that provides the best performance.
Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.
Their offers are a bit on the pricey side. If you’re looking for something customized, this is the tool for you. If you’re still unsure, they give a 14-day free trial to help you decide.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Add Facebook Pixel On Instapage
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I don’t want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just make sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the billed difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.