If you’re trying to generate more leads or sales, there are many ways to go about it. One of the most important points to consider is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you are tight on budget, the first option might be more acceptable for you.
Making your own landing page these days is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.
We will look into Instapage’s own features, avantages and disadvantages and cost in this article. These insights should help you determine if Instapage is ideal for you.
Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Add Date Instapage Form
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you already have an internet presence, such as your own site. You’ll have the ability to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require that you know how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.
Before we get into its features, here are a few highlights you ought to check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll have a look at its features more closely.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage has to offer.
In this section, we’ll have a look at each more closely. Add Date Instapage Form
One of the most difficult things to do when creating landing pages is your design.
If you do not have any experience, you will be better off hiring someone who has. Luckily, Instapage has more than 200 templates to choose from, so you won’t need to invest more time and money.
However, the 200 templates aren’t only composed of templates to the landing page. A number of them are used for other purposes, such as thank-you templates.
You can use the filter to find what sort of template you’re looking for. Instapage gives you the choice to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This allows you save time making page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing cannot be complete without a way to define your own metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You’ll have the ability to learn how successful your strategy is through these analytical tools. These crucial tools will allow you to improve your landing page so that it can perform better.
Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the versions has the best performance.
Instapage also allows you to incorporate Google Adwords, another fantastic feature of their program. Having this feature can help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
For those who have some design skills, Instapage allows you to start on a blank canvas. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so you can easily line them up.
Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages with that. However, it is not suggested to run campaigns using this. It’s far better to publish it on a domain that you’ve personally registered.
There are no limits regarding the amount of domains and subdomains which connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Add Date Instapage Form
The Optimizing plan costs $299 per month, but if you pay annually, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to begin and optimize your landing page.
If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to when you pay monthly.
The Converting plan, on the other hand, doesn’t have a fixed cost. It’s a customized plan that will vary depending on what you need and what you want to prioritize.
You will need to contact Instapage about this bundle to find a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we will make a quick rundown on its highlights and drawbacks.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it’s very intuitive and user friendly.
You can edit and customize the templates as well. To make your landing page more appealing, you can also add widgets and other tools.
While it provides you three ways to publish, it’s still better to publish your landing page on your own domain to keep things simple.
As stated previously, Instapage also enables you to use analytical tools to help create the best landing page for you that provides the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your budget.
Their offers are a little on the expensive side. If you’re looking for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Add Date Instapage Form
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other solutions like analytics programs, webinar providers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I do not want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new plan.