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Creating a landing page is one of the most important points to take into account, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice might be more suitable for you.

Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We will look into Instapage’s own features, pros and cons and price in this guide.  All these insights should help you decide if Instapage is ideal for you.

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Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Access Denied WordPress Instapage

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you currently have an online presence, such as your own website. You will be able to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require that you learn how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.

Here are a few highlights you should check out before we talk about its features.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a preview of what Instapage has to offer.

In this section, we’ll take a look at each more closely. Access Denied WordPress Instapage

Customizable Templates

The layout is among the hardest things to do when creating landing pages.

If you’re new to do this, you will be better off hiring especially if you don’t have any experience. Luckily, Instapage has over 200 templates to choose from, so you won’t have to spend more money and time.

However, the 200 templates are not only made up of templates to the landing page. A number of them are used for different purposes, such as thank-you templates.

You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.

This helps you save time creating page footers, headers, as well as your call-to-action.

They also offer templates which can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you will be able to learn how effective your strategy is. Your landing page will be able to perform better since these essential tools are used to improve your landing page.

With the A/B tests, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you have created. Additionally, it will show you which of the models has the best performance.

Another good feature is Instapage allows you to incorporate Google AdWords. This can allow you to see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

With Instapage, you can place your elements anywhere on the page, something that even advanced WordPress page builders don’t have.

Additionally, it displays markers and grids to help you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

You have a few options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you can print it on a Drupal site.

They even allow you to test your landing pages using a demo domain that they’ve provided. However, it is not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you have personally registered.

There are no limits regarding the number of domains and subdomains that you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Access Denied WordPress Instapage

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to begin and optimize your landing page.

If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to if you pay monthly.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will be different depending on what you need and what you would like to prioritize.

You’ll need to contact Instapage about this bundle to get a quote from the sales staff.

Free Trial

If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.

Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we conclude, we’ll make a rundown on its highlights and drawbacks.

Advantages

  • Has a huge selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Cons

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you think about if Instapage is ideal for you.

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The Final Verdict

Instapage is a superb tool to make and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and easy to use.

You can edit and customize the templates also. To make your landing page more appealing, you could also add widgets and other tools.

While it provides you three ways to publish, it is still better to publish your landing page on your domain to keep things simple.

As mentioned previously, Instapage also enables you to use analytical tools to help create the best landing page for you that provides the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your budget.

Their offers are a little on the expensive side. If you’re looking for something customized, this is the instrument for you. If you are still unsure, they give a 14-day free trial to help you decide.

In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Access Denied WordPress Instapage

Are the designs mobile-friendly?

The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics tools, webinar suppliers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify shop.

What if I do not want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of tutorials and guides on their site.

Is there any support?

Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the billed difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.

 

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